Marketing

Program Learning Outcomes

Course Descriptions

MKT 120: Principles of Marketing

Subject
Marketing
Credits 3 Lecture Hours 45
Teaching Equivalent
3.00
Introduces marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefits to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities, and develop strategies to fulfill the needs of target markets.
Recommended Prep
ENG 22 with grade C or better, or placement at ENG 100.
Prerequisites

ENG 19 with grade C or better, or placement at least ENG 22, or consent.

MKT 160: Advertising & Promotion

Subject
Marketing
Credits 3 Lecture Hours 45
Teaching Equivalent
3.00
Introduces the principles of advertising and promotion, including sales promotion, publicity, public relations, and selling, and their relationship to the marketing system. Stresses strategies of informing, persuading, and integrating information to create a positive image.
Recommended Prep
MKT 120.
Prerequisites

ENG 19 with grade C or better, or placement at least ENG 22, or consent.

MKT 285: Internet/Social Media Marketing

Subject
Marketing
Credits 3 Lecture Hours 45
Teaching Equivalent
3.00
Examines the use of internet as an effective marketing tool to enhance customer relationships and strengthen brand awareness. Examines how continually emerging internet technologies and social media are increasing marketing effectiveness and efficiency. Covers development of an internet marketing plan.
Recommended Prep
MKT 160.
Prerequisites

BUS 150 or ICS 101, and MKT 120, both with grade C or better, or consent.

MKT 300: Principles of Marketing

Subject
Marketing
Credits 3 Lecture Hours 45
Teaching Equivalent
3.00

Applies the fundamental principles of successful marketing including segmentation, targeting, product development, positioning, packaging, placement, pricing, promotion, service and relationship building to development of marketing plans. Explores the impact of marketing of goods and services using the Internet, the World Wide Web, and other technologies as they emerge. (Letter grade only.)

Prerequisites

BUS 120 with grade C or better, or consent.

MKT 400: Marketing for a Digital Age

Subject
Marketing
Credits 3 Lecture Hours 45
Teaching Equivalent
3.00
Examines how startup and small/medium companies reach the marketplace and sustain their businesses within highly competitive industries. Recognizes the need of management to operate flexibly, making maximum effective use of scarce resources in terms of people, equipment, funds, and the opportunities that exist within new and established market niches.
Prerequisites

MKT 300 with grade C or better, or consent.