MKT 120 : Principles of Marketing

Credits

3

Lecture Hours

45

Teaching Equivalent

3.00

Prerequisites

ENG 19 with grade C or better, or placement at least ENG 22, or consent.

Recommended Prep

Description

Introduces marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefits to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities, and develop strategies to fulfill the needs of target markets.