MKT 120 : Principles of Marketing
Credits
3Lecture Hours
45
Teaching Equivalent
3.00
Prerequisites
ENG 19 with grade C or better, or placement at least ENG 22, or consent.
Recommended Prep
ENG 22 with grade C or better, or placement at ENG 100.
Description
Introduces marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefits to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities, and develop strategies to fulfill the needs of target markets.