MKT 300 : Principles of Marketing
Credits
3Lecture Hours
45
Teaching Equivalent
3.00
Prerequisites
BUS 120 with grade C or better, or consent.
Description
Applies the fundamental principles of successful marketing including segmentation, targeting, product development, positioning, packaging, placement, pricing, promotion, service and relationship building to development of marketing plans. Explores the impact of marketing of goods and services using the Internet, the World Wide Web, and other technologies as they emerge. (Letter grade only.)