MKT 300 : Principles of Marketing

Credits

3

Lecture Hours

45

Teaching Equivalent

3.00

Prerequisites

BUS 120 with grade C or better, or consent.

Description

Applies the fundamental principles of successful marketing including segmentation, targeting, product development, positioning, packaging, placement, pricing, promotion, service and relationship building to development of marketing plans. Explores the impact of marketing of goods and services using the Internet, the World Wide Web, and other technologies as they emerge. (Letter grade only.)