MKT 160 : Advertising & Promotion

Credits

3

Lecture Hours

45

Teaching Equivalent

3.00

Prerequisites

ENG 19 with grade C or better, or placement at least ENG 22, or consent.

Recommended Prep

Description

Introduces the principles of advertising and promotion, including sales promotion, publicity, public relations, and selling, and their relationship to the marketing system. Stresses strategies of informing, persuading, and integrating information to create a positive image.