MKT 285 : Internet/Social Media Marketing

Credits

3

Lecture Hours

45

Teaching Equivalent

3.00

Prerequisites

BUS 150 or ICS 101, and MKT 120, both with grade C or better, or consent.

Recommended Prep

Description

Examines the use of internet as an effective marketing tool to enhance customer relationships and strengthen brand awareness. Examines how continually emerging internet technologies and social media are increasing marketing effectiveness and efficiency. Covers development of an internet marketing plan.