MKT 285 : Internet/Social Media Marketing
Credits
3Lecture Hours
45
Teaching Equivalent
3.00
Prerequisites
BUS 150 or ICS 101, and MKT 120, both with grade C or better, or consent.
Recommended Prep
MKT 160.
Description
Examines the use of internet as an effective marketing tool to enhance customer relationships and strengthen brand awareness. Examines how continually emerging internet technologies and social media are increasing marketing effectiveness and efficiency. Covers development of an internet marketing plan.